OUR STORY
A British‑English speaking coach,
built in London by people who actually speak it.
Britwise is the speaking coach we wanted our friends to have when they were preparing for IELTS, university interviews, or simply trying to feel confident in English. It's built by a UK-incorporated team of APAC-origin founders and engineers who've been on the other side of every job interview where English was the bottleneck. Not an AI startup pretending to know what “proper English” sounds like — we live it.
BUILDING SINCE 2022
2022
Idea sparked from watching family + friends fail with American-accent English apps
2023
First prototype on GPT-3.5 + Google TTS — taught us what NOT to build
2024
Closed beta with 80 learners across Vietnam, India, Turkey
2025
Incorporated as Britwise School Ltd (Companies House 17253094)
2026
Public launch · 11,000+ learners across 47 countries · UK councils piloting
Read the full origin story →
WHAT WE DO
AI English coaching for the only test that matters — yours.
Half of IELTS candidates miss their target by a single band. Not because they can't speak — because they never had a safe, private, daily space to practise out loud with honest feedback. We built one.
Speak with Britwise for 60 seconds. Get an IELTS-style band score in under five. Know exactly the one thing to fix next. Repeat tomorrow. Bank a 0.5-band gain in 30 days.
OUR PRINCIPLES
Five rules we won't bend.
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Honest grading. We grade you against the Cambridge IELTS public band descriptors. No participation trophies, no inflated numbers to make a sale.
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Practice is free, forever. Three speaking sessions a day on the Free tier with no card. No hearts, no streak-loss panic, no "unlock the next lesson" gates.
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Audio stays private. We grade your speech then bin the audio. Transcripts only. No third-party model is trained on your voice. GDPR by default.
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British English, on purpose. The world already has a hundred American-English apps. It needed a properly British one — RP, regional, and natural.
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Built in the UK. Britwise School Ltd, registered in London at 71–75 Shelton Street, Covent Garden. Tax filed here, support answered here, data hosted in EU.
THE TEAM
Who's behind this.
Founders
A UK-incorporated team of APAC-origin founders who have lived through every job interview where English was the bottleneck. Born across London, Singapore, Manila and Seoul. Building from London for the next billion workplace-English learners.
Learning content
Aligned to the public Cambridge IELTS Speaking band descriptors and the Common European Framework (CEFR) A1→C2. We follow the rubric — we don't invent our own.
Engineering
A focused team running on FastAPI, MongoDB, and React Native Expo. Sub-3-second AI feedback. Hetzner-hosted in the EU. Open-source where it makes sense.
WHY "ANGIE"
There's a real person behind the mascot.
Angie is named after Angeline — the founder's daughter, born in London in 2014. She's our standard: warm, cheeky, never judgemental, always patient with whoever is learning. We named the AI after her so we'd never forget what coaching is meant to feel like. She's a real twelve-year-old, not a marketing prop.
WHERE WE'RE GOING
From London to all of APAC.
We started in Southeast Asia because that's where our early learners were. We're now expanding across Korea, Japan, Singapore, India, the Gulf, and back into the UK as a study‑abroad prep tool for state schools. The mission is the same everywhere: an honest British coach in every learner's pocket.
Britwise School LTD
Company No. 17253094 · ICO ZC174279 · Registered in England & Wales
71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
© 2026 Britwise School LTD · Building since 2022 · British English speaking coach · Cambridge YLE/KET/PET/FCE/IELTS aligned · Worldwide
🇬🇧 British English · Cambridge-grade scoring · GDPR compliant